Interior factories

Gruppo Prada prefers the purchase and restoration of existing plants to the building of new ones. When no existing buildings can be found, they call the masters of architecture as a guarantee of landscape building rather than land consumption. The three factories built with Guido Canali, as beautiful as villas, are skilfully designed buildings creating a delicate balance between visible and invisible, proximity and distance, focusing on the external appearance but also on the quality perceived from inside.

These ‘intro-verted’ buildings have hidden gardens like medieval cloisters, arbours, secret spaces of welcome and harmony but also unexpected openings towards faraway landscapes capable to give moments of aesthetic enjoyment.

Allusive and suggestive hedges and walls that gain expressive value in their dryness open to any possible meaning.


© Alessandro Ciampi

The time spent and familiarity gained with the Valvigna landscape suggest the right plants to utilize. The first thing to do is the roof garden. Among the many possible options, plants with spring blooms and autumn foliage. However, the final choice is for simple and rustic fruit trees, as if they had been found already there by an agronomist-archaeologist: jujubes, pomegranate, figs.

On the contrary, the large front steps have gone through a radical change: from the original Mediterranean scrub fully covering the building to its limits, to protect and separate the interior from the exterior space, to the final choice of simple rows of vines echoing the origin of the place name of Valvigna and emphasizing the agricultural history of the landscape to rebuild and restore the link with tradition. And then the groundcovers: Cotoneaster Repens, Hipericum, Rosmarinus, Vinca Minor; vines: Rincosphermum, lonicera, Ampelopsis; trees: Zizziphus Jujuba, Punica Granatum, Ficus and many other examples of Vitis Vinifera.

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The garden of Montegranaro preserves the original land and its history: low hedges of native Mediterranean plants evoking the nearby sea, like lavender, rosemary, teucrium, a few tall trees, olive trees, a lot of refreshing vines, rincospernum and a handful of cypresses like exclamation points on a hilltop. All this is hidden behind a high wall without sharp corners, the archetype of a garden consisting of a plot of land stolen from the natural landscape and subject to the human order.

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In Montevarchi, bamboo groves along the walkways squeezed between two walls, reminiscent of the old landscapes of the historical city, bamboo groves even inside the factory.

Bamboo, a very docile, tall and slender plant, is precise as an architectural element, reprising the columns of the arcade and the nursery, columns among columns. A green wall inside overwhelmed by a small-leafed vine, Ficus Repens, just like in Villa Balbianello on Lake Como or like it used to be at the Fondazione Magnani Rocca.

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Populus alba bolleana

Robinia pseudoacacia

Malus floribunda

Albizia julibrissin

Euonimus europaeus

Morus nigra

Olea europaea


Quercus ilex

Quercus robur

Quercus pubescens

Platanus acerifolia

Ficus carica

Acer saccharinum

Ziziphus sativa


Rosa banksiae

Viburnum tinus

Rose iceberg

Ligustrum vulgaris

Prunus laurocerasus

Sambucus nigra

Sarcococca ruscifolia


Quercus ilex

Laurus nobilis

Osmanthus aquifolium

Eleagnus ebbingei


Laurus nobilis

Spartium junceum


Teucrium fruticans

Teucrium fruticans

Rosmarinus officinalis

Lavandula angustifolia



Rosai chinensis mutabilis

Rosa canina



Arbutus unedo



Punica granatum

Rhynchospermum jasminoides

Wisteria chinensis alba

Hedera helix hibernica

Vitis vinifera

Ficus repens


Parthenocissus quinquaefolia



Amplelopsis weitchii

Euonymus fortunei

Ficus pumila repens

Pleioblastus pygmaeus

Rhynchospermum jasminoides

Vinca minora alba

Abelia rupestris

Hypericum calicinum

Ground cover

Vinca minor