When flowers sprout from cement

To reconstitute a degraded landscape and mitigate the impact of what one plans to build on it: this is the intention of the Prada Group, put into effect by architect Guido Canali.
For years, work on the properties was planned with determination and artisanal patience, buildings were designed and constructed, trees were planted. The activities were many, overlapping and multi-faceted; the project improved more and more as the building was gradually finalized. The architect also acted as master carpenter, and the building site was the locus of active debate and development.
Green construction was the principal idea before the project and the building activity’s final goal.

Prada’s new site

industrial building or modernist villa?

© Alessandro Ciampi

The factory is beautiful in its secret courtyards, in its corridors penetrated by light leaking in from unexpected cracks, in the wide, free and bright workshops on the first floor.
The choices are made with heart and designed with reason, and play with the relationship between garden and building, between the strictness of architectural design and the freedom of natural elements.
A building that can undoubtedly be called a factory garden.

Trees and shrubs on the roofs, on the big steps and terraces. Trailing down along the façades, roofs and arbors, stretching up to climb perfectly smooth walls. A landscape standard has been set here that will inspire future interventions currently under study. The approach is that of listening, responsibility and respect for people and landscapes.

The dialogue between man and nature

The vision of the architect, Guido Canali

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© Tiziana Gibilisco Photographers

The workplace, where well-being is in natural balance with productivity. Excellence of manufacture can also arise from that. It is on manufacture and the best environment for it, i.e. man imposing harmony on nature, that the architectural project was mainly focused in the design of Prada’s new premises.
The Valvigna plant is a space designed to favor the well-being of the people who work in it.
The project expresses a religious respect for nature, which is safeguarded and recomposed, and for the work of people, recognizing their value and dignity.

Common sense and technology

Research on quality and sustainability

An architecture made of relationships, connecting indoor and outdoor spaces, where green is the main player, guaranteeing the quality of the intervention as a core component of the design project and not mere aesthetic decoration.

From the reduced energy consumption to the use of solar panels, the reuse of heat and rainwater and the variable-volume air distribution, the interior noise mitigation, the LED lighting and flood safety of the area, the building’s characteristics reveal the rigor of established construction expertise combined with modern technologies.

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