Manual skills

All the manufacturing activities preserve the original craftsman’s spirit of handmade production wisely integrated in an industrial process.

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Striving for excellence

The focus on excellence has remained unchanged for a century, ever since Mario Prada, Miuccia Prada’s grandfather, travelled the world, from the West to the Far East. He was driven by lively curiosity in everything he saw on his travels, and was attracted especially by unusual manufacturing methods and the rarest materials. The articles Mario Prada offered in his shop were of the greatest craftsmanship, but also very modern, indeed often revolutionary for their times, and always marked by an innovative approach and cutting-edge design.

Some examples of excellence today: