PRADA recognizes the importance for its users to maintain the confidentiality, integrity and security of their non-public personally identifiable information (hereinafter “Personal Data”).
Your Personal Data provided from or through the Website will be processed in compliance with current Italian laws on privacy (Legislative Decree no. 196/2003), as well as the principles and general conduct rules contained in the Code of Ethics adopted by the PRADA GROUP.

Type and source of Data
Browsing data
The computer systems and software procedures in charge of the Website’s operation acquire, during their normal operation, some personal data (so-called log files) the transmission of which is implicit in the use of internet communication protocols.
This information is not collected in order to be associated to identified data subjects, but due to its same nature can, by means of processing and integration with data held by third parties, allow users to be identified. This category includes the IP addresses or domain names of the computers used by the users to connect to the Website, URI (Uniform Resource Identifier) form addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the reply given by the server (done, error, etc.) and other parameters concerning the user’s operating system and computer environment.

These data are used with the sole purpose of obtaining anonymous statistical information concerning the use of the Website and to check its correct operation.

Cookies are used in the Website to ensure its efficient functioning and to improve our service. Cookies are small text files sent to the user’s computer (usually to the user’s browser) by visited websites; they are stored in the user’s computer to be then re-transmitted to the websites on the user’s subsequent visits to those websites.
This Website uses temporary cookies that are automatically deleted after each visit and permanent cookies that are stored on the user’s hard disk until their expiration or deletion by the user. Cookies are used with the only purpose to ensure the functioning of the Website and improve navigation by the user, collecting information in an anonymous form about how users use the Website. This information allows us to make constant updates to improve the use of the Website by users.
In particular, the following types of cookies are used in the Website:
– navigation and session cookies, which guarantee regular navigation and use of the Website. These cookies do not contain any personal data and last for the duration of your connection, i.e. they expire when you close your browser;
– functionality cookies, which allow the user to browse based on a set of selected criteria (e.g. the language);
– performance cookies, which collect information on how users use the Website, e.g. the time spent on each page, the search engine used to reach the Website, the user’s country of destination, the time spent on the various pages, etc. This information is processed in an aggregate and anonymous way, and is used for statistical purposes to improve our Website. For this purpose, the Website uses Google Analytics, a statistical service for websites and blogs offered by Google Inc. ( The Website does not use – and not allow third parties to use – the tool Google Analytics to track or collect user’s personally identifiable information.
This Website does not use profiling cookies.
Most browsers are initially set up to accept cookies. You can at any time reset your browser to reject all cookies or to notify you when a new cookie is being sent. However, rejecting cookies may prevent you from using certain functions on the Website.
You can visit the website for information on how to manage/delete cookies depending on the type of browser used. To delete cookies from the Internet browser of your smartphone/tablet, please refer to the instruction manual of your device.
Personal data voluntarily provided by the User
In general you can access and browse the Website without providing Personal Data.
However, there may be times when you may be requested to knowingly and willingly provide some Personal Data, so that you may participate and access to the specific Website’s services, activities or features. The relevant Privacy Policy is available in the Website section where Personal Data may be collected.
For the purpose of using these Website sections, you undertake to read the relevant privacy policy expressing, when requested, your consent to your Personal Data processing and you agree to provide true, accurate, current and complete information.
Sending e-mail messages through the Website and to the addresses mentioned on the Website, which is done on the basis of a freely chosen, explicit, and voluntary option, entails acquisition of the sender’s address, which is necessary in order to reply to any request, as well as of such additional Personal Data as is contained in the message(s).
Data processing methods

Personal Data will be processed by suitable means using electronic or automated computer and telematic tools, or manually and on hard copy, exclusively for the purposes for which they have been collected, guaranteeing the security and confidentiality of data processed.

Personal Data are processed by PRADA GROUP’s internal staff (employees and collaborators) duly authorized as persons in charge of their processing within the scope of the performance of their duties, and possibly by external parties whenever necessary and/or instrumental for the execution of the purposes for which data have been collected (e.g. service provider, technicians in charge of IT maintenance and other suppliers used by PRADA for the above-mentioned purposes).
Data controller

The Personal Data Controller is:
Via Antonio Fogazzaro 28
20135 Milan, Italy
fax +39.02.55028859
Data subject’s rights

You may at any moment exercise your rights pursuant to the section 7 of the Italian Legislative Decree no. 196/2003 (Privacy Code) including the right to obtain confirmation about the existence of your Personal Data at the Data Controller, and to know their source and content, to obtain their integration, updating, rectification, cancellation, anonymization, blocking for law infringement or to object to their processing on legitimate grounds, as well as revoke your consent to processing by writing to the Data Controller.