A careful and detailed observation of society through a variety of approaches and the constant investigation of the various forms of creativity in order to source stimuli, intuitions and re-interpretations of archetypes of the past are what guide the Prada Group’s cultural initiatives. The aim being to offer the means to analyse the contemporary scene in a constant desire to explore the “infinite capacity for metamorphosis of what is” (Italo Calvino).
A cultural institution in constant evolution
Restoration of the Galleria Vittorio Emanuele II
The public and private sectors together for Milan
Tributes to the artistic heritage
Working in local communities
Promoting and supporting talent
Encouraging new creative development